Improving the UTM tracking of your website
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Recently, I had the opportunity to face a frontend challenge at Configr. It consists of improving the tracking rate of the new users who come to the system (a.k.a. leads). More specifically, the tracking rate from the UTM parameters of the marketing campaigns.
UTM
The acronym UTM came from Urchin which was an analytics software made to measure how effective a marketing campaign was, by using the parameters of the Urchin Traffic Module to accomplish that. Later, Google started to support these parameters, and right after Facebook, and eventually, these parameters became famous as a standard tool to measure the effectiveness of marketing campaigns across the internet.